Behind the scenes of Cara's new charity commercials
The Thomas and Cheesman families, who both receive respite services from Cara, are spreading Cara’s important message about the everyday support needed by families living with disability in two new Cara charity commercials screened on Channel 9, GO! and Gem.
The commercials were filmed in the families’ homes in October 2012 by local film production company, Red Bikini. Cara is extremely fortunate and thankful that both the Thomas’ and the Cheesman’s offered to share their story of ongoing courage and compassion with audiences to help raise vital funds for Cara’s cause and work.
Ian and Helen Thomas have provided for Karyn’s needs every day of Karyn’s life. Retired now, the couple are only able to take a break outside of this daily routine, go on holiday, or attend to life’s commitments when Karyn is supported through one of Cara’s respite services.
“We don’t have any family living in Adelaide, so the support Cara has provided us has been invaluable,” said Helen. “We are very happy to tell our story if it will help Cara, because they’ve done so much for us for so many years.”
The charity commercial of the Thomas family, featuring the voice of iconic Australian actor, Michael Caton, aired in November 2012, and again in February and March 2013, gaining community-wide recognition. This included a feature in the Advertiser about the need for more support for senior carers.
To gather the necessary footage, the film crew arrived at Karyn, Ian and Helen’s home at 5am on a cool October morning.
Not every day do you have to share your early morning routine and bedroom with a film crew of six; however Karyn thoroughly enjoyed the experience, according to her mum, Helen. “After the crew had finished filming and left the room to begin setting up for the next scene, Karyn wanted everyone to come back,” laughed Helen.
A series of shots was filmed depicting the actual morning routine including getting out of bed, being lifted into a wheelchair and having breakfast.
The film crew did not get much of a break, as filming of the second commercial featuring the Cheesman family, due to air in May 2013, took place the following day at their home in Mawson Lakes. The shots 18-year-old Ed and his father Kevin in everyday routines, with Ed’s older brother Shane in support.
“We were more than happy to have the film crew in our home if it helps Cara,” says Kevin. “Ed has been attending Cara’s camps for years, which is essential for me because I work full-time and cannot look after Ed during school holidays.”
“After a script that was sensitively worked through, two full days of filming and weeks of editing, the message is clear and accurately depicts the challenges families living with disability face on a daily basis,” said Cara chief executive, Denice Wharldall.
“We hope that this charity message will help Cara raise funds to assist more families like the Thomas’s and the Cheesman’s. We also hope it will generate a wider awareness in the community of the everyday challenges for families living with disability.”
“After a script that was sensitively worked through, a full day of filming and weeks of editing, the message is clear and accurately depicts the challenges families living with disability face on a daily basis” said Cara chief executive, Denice Wharldall.
“We hope that this charity message will help Cara raise funds to assist more families like Karyn, Ian and Helen’s. We also hope it will generate a wider awareness in the community of the everyday challenges for families living with disability.”
Watch out for the new charity TV ad yourself in the coming months on Channel 9, Go! and Gem, or watch the new charity TV ad here.